A credit card company charges higher fees for rewards in certain categories. This is an example of which offensive marketing strategy?

The scenario described involves a credit card company that charges higher fees for rewards in specific categories, which directly correlates with the concept of price premiums. In marketing, price premiums refer to instances where a company charges more for certain features, benefits, or categories of products or services that they promote as being of higher value.

By positioning these rewards as more desirable and therefore justifying higher fees, the credit card company is effectively leveraging the perceived added value associated with the rewards. This strategy aims to attract customers who are highly interested in maximizing the benefits they receive from their spending, even if it means paying a higher price. This tactic often aligns with consumer behavior where customers are willing to pay more for better rewards, thus enhancing revenue for the company.

In contrast, the other options such as value discounts, bundle pricing, and dynamic pricing do not apply here. Value discounts focus on reducing prices to attract customers, bundle pricing involves offering multiple products together at a reduced rate, and dynamic pricing adjusts prices based on demand or other factors, which does not align with the fixed higher fees for rewards.