AI and robot manufacturers must be consciously aware that their advocacy of their creations can lead to unrealistic delivery of capabilities to potential buyers. This tendency to overpromise serves to potentially widen?

When manufacturers of AI and robotics promote their products, they often present features and capabilities that may not be fully aligned with the actual performance, creating a disconnect between consumer expectations and the reality of what the products can deliver. This phenomenon is linked directly to the communication gap in service marketing, which is concerned with the discrepancies that can arise between what a company communicates through its marketing efforts and what customers perceive or experience.

Thus, when companies overpromise and set high expectations, the communication gap widens as consumers may be left disappointed upon experiencing the product, leading to a misalignment between expectations and actual service delivery. Effectively managing this gap is crucial for maintaining customer satisfaction and trust. Hence, understanding the implications of marketing messages and ensuring they are realistic and achievable is vital for AI and robot manufacturers to prevent exacerbating this communication gap.