What does SEO stand for?

The term SEO stands for Search Engine Optimization. This is a vital marketing strategy focused on optimizing websites to ensure they rank higher in search engine results pages (SERPs). It entails various practices, including keyword research, content creation, link building, and improving site performance, all aimed at increasing organic traffic from search engines.

Effective SEO allows businesses to attract more visitors by appearing prominently when users search for relevant terms or questions. By enhancing a website's visibility in search engines, companies can increase their chances of converting those visitors into customers. Understanding SEO is crucial for digital marketers as it encompasses not only the technical aspects of the website but also the content strategy aligned with user intent and interests.