What gap does Amazon aim to reduce through the use of robotics in distribution warehouses?

The use of robotics in Amazon's distribution warehouses primarily addresses the service performance gap. This gap refers to the difference between the service that a company promises to deliver and the actual level of service that customers experience. By integrating robotics into their operations, Amazon enhances the efficiency and speed of order fulfillment, which can significantly improve the accuracy and reliability of service delivery to customers.

Robotics streamline workflows, reduce human error, and help manage the high volume of orders, all of which lead to a more consistent and high-quality service performance. As a result, customers have a better overall experience, as they receive their orders faster and with a higher level of accuracy. This reduces the likelihood of discrepancies between customer expectations and actual service, thus closing the service performance gap effectively.