Which aspect of marketing refers to strategies that prompt customers to share experiences?

The aspect of marketing that refers to strategies encouraging customers to share their experiences is word-of-mouth marketing. This strategy relies on the natural inclination of consumers to talk about brands, products, or services they have used, which can significantly influence potential buyers. By facilitating positive experiences and creating shareable moments, brands can leverage this organic form of promotion to build credibility and expand their reach without the need for direct advertising.

In contrast, emotional branding focuses on creating an emotional connection between the consumer and the brand, which can also lead to sharing but does not directly prompt sharing experiences. Online retargeting is a digital marketing strategy aimed at re-engaging users who have previously interacted with a brand online, and while it can lead to conversions, it's more about directing ads rather than fostering shared experiences. Market positioning involves identifying how a product fits in the market relative to competitors, impacting perception but not specifically designed to encourage customer sharing.