Which marketing strategy focuses on the analysis of social media effectiveness?

The focus of the correct answer lies in the comprehensive approach that a digital marketing strategy takes toward analyzing the effectiveness of various online platforms, including social media. This strategy encompasses a wide array of digital channels and metrics, allowing marketers to assess how well social media campaigns perform in terms of engagement, reach, and conversion rates.

By utilizing tools and analytics, a digital marketing strategy can track key performance indicators specific to social media, such as likes, shares, comments, and follower growth. This method not only evaluates the current effectiveness of social media efforts but also informs future marketing tactics based on data-driven insights.

In contrast, content marketing primarily emphasizes the creation and dissemination of valuable content rather than a broad analysis of effectiveness across multiple channels. Influencer marketing, while leveraging social media, focuses specifically on partnerships with influencers instead of a holistic view of social media performance. Brand positioning, too, is concerned with how a brand is perceived in the market but does not directly address the analysis of social media effectiveness. Thus, the digital marketing strategy stands out as the most suitable approach for this particular focus.