Which of the following is a common objective of promotional campaigns?

A common objective of promotional campaigns is to generate leads and drive sales. This goal is at the core of most marketing strategies, as businesses aim to attract potential customers and convert them into paying clients. By raising awareness about products or services through advertising, promotions, and other marketing efforts, companies can stimulate interest and encourage purchases.

Promotional campaigns are designed to inform target audiences about the benefits of a product, create urgency, and provide incentives, such as discounts or special offers. When successful, these tactics not only increase immediate sales but also help in building long-term relationships with customers by enhancing brand loyalty. Hence, generating leads and driving sales is a fundamental aspect of promoting business growth and success.