Which of the following is NOT a major type of market segmentation?

Institutional segmentation is not typically recognized as a major type of market segmentation. The primary types of market segmentation generally include demographic, geographic, and psychographic segmentation.

Demographic segmentation involves categorizing the market based on characteristics such as age, gender, income, and education level. This allows marketers to tailor their messages and products to fit specific demographic groups, ensuring that they resonate with their target audience.

Geographic segmentation divides the market based on geographic criteria such as regions, nations, states, or cities. This type of segmentation is useful for companies wanting to adapt their marketing strategies and offerings based on location-specific preferences and needs.

Psychographic segmentation focuses on the psychological aspects of consumer behavior, including personality traits, values, interests, and lifestyles. This helps brands connect with consumers on a deeper level, aligning their products with the desires and motivations of specific segments.

In contrast, institutional segmentation, while it may refer to targeting organizations or institutions as a niche market, is not commonly recognized as a mainstream category for segmenting consumer markets.