Which of the following is NOT a driver of customers' readiness to accept new technology?

Algorithm aversion is indeed the correct choice as it represents a reluctance or resistance to using technology, particularly when it comes to automated decisions made by algorithms. This notion can act as a barrier rather than a driver for readiness in accepting new technologies.

On the other hand, the other options directly influence how willing customers might be to adopt new technological innovations. Previous experience with similar technologies can increase comfort and confidence, thereby enhancing acceptance. Perceived usefulness refers to the degree to which a potential user believes that using a particular system would enhance their job performance or life. If customers see a clear benefit in adopting a technology, they are likely to be more open to it. Social influences, such as recommendations from peers or trends within a social group, can also significantly impact an individual’s decision to embrace new technologies.

Together, these aspects contribute positively to fostering an environment conducive to the acceptance of new technologies, while algorithm aversion introduces skepticism and hesitation.