Which of these is NOT a common method of pricing strategy?

Prestige pricing, while a valid pricing strategy, is often less recognized in comparison to the other methods listed. This strategy focuses on setting high prices to convey exclusivity or luxury, appealing primarily to the perception of high quality among consumers.

In contrast, cost-plus pricing is a straightforward approach where a fixed percentage or amount is added to the cost of producing a product to determine its selling price. Value-based pricing sets prices primarily based on the perceived value of the product or service to the customer, rather than on the cost of production. Competitive pricing, on the other hand, involves setting prices based on what competitors are charging for similar products, ensuring competitiveness in the market. These three methods are more prevalent and widely studied in pricing strategies, making prestige pricing less common in academic courses focused on marketing practices.