Which option is NOT likely to be a source of money when a company employs a defensive marketing effect?

The selection of increased market share as a source of money in the context of a defensive marketing effect is insightful. When companies employ defensive marketing strategies, their primary aim is often to protect existing business rather than aggressively expand or increase market share. Defensive marketing focuses on maintaining current customers and mitigating competitive threats rather than pursuing new customer acquisition aggressively.

Defensive strategies typically provide financial benefits through mechanisms such as cost savings, customer retention, and reduced competition. Cost savings can be achieved by optimizing operations or reducing marketing expenses as companies focus on existing customers instead of seeking new markets. Customer retention leads to a stable revenue stream, as keeping current customers is often more cost-effective than acquiring new ones. Reduced competition can also result in less pressure on pricing and profit margins, reinforcing financial stability.

In contrast, while increased market share can be a goal of many growth-oriented marketing strategies, it is not a direct focus of defensive marketing efforts. Therefore, it is less likely to be viewed as a source of money in that particular context.